The only SEO agency built exclusively for recruitment

More Candidates.
More Clients.
More Placements.

We help recruitment agencies get found by the candidates and clients already searching for what you offer. Then we turn that traffic into registrations, enquiries and placements.

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See how it works
90-Day Results guarantee
$1,999 AUD £999 GBP Starting from / month
2x Average candidate flow increase
Free audit — no commitment

Find out exactly what your recruitment agency is missing in search.

Results delivered within 48 hours.

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No commitment. Results within 48 hours.

Serving recruitment agencies across every vertical

Medical & Healthcare Technology & IT Education Legal Finance & Accounting Construction & Engineering Executive Search Labour Hire HR & People Science & Pharma International Recruitment Property & Real Estate Creative & Marketing Industrial & Labour Government & Defence
The Problem

Your best candidates are finding your competitors first.

Most recruitment agencies were built on referrals, relationships and reputation. That still matters. But the game has changed — and most agencies haven't caught up.

73% of candidates and hiring managers now start on Google. If you're not showing up for the searches that matter, that business is going to whoever is.
Problem 01

You're invisible to active job seekers

Someone searching "locum psychiatrist Sydney" or "IT recruiter Melbourne" finds whoever ranks best — not whoever serves candidates best. Right now, that's probably not you.

Problem 02

Your clients search before they call

Hiring managers Google before they pick up the phone. If you're not on page one, that enquiry goes to someone else. They never even know you exist.

Problem 03

Referrals plateau. SEO compounds.

Your referral network only stretches so far. Good SEO keeps compounding month on month — building something that still works when you're off the tools, on holiday, or sleeping.

The agencies winning in search right now started 6 months ago. Every month you wait is another month of compounding you're handing to a competitor.

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Why First Place

We don't do general SEO.
We do recruitment SEO.

There's a big gap between an agency that's dabbled with one recruiter on the books and one that only works with recruitment firms. We know a locum from a contractor. We know what a hiring manager types into Google at 11pm. We know your candidates, your clients — and who's already eating your lunch in search.

Recruitment-only focus

Every client we work with places people for a living. No generalists, no ecommerce, no SaaS. Just recruiters.

Candidate + client acquisition

We build SEO strategies that fill your database and your BD pipeline — not just one or the other.

Quick wins + long-term compounding

First results within 30 days. Real compounding pipeline by month three. We deliver both.

AI-augmented delivery

We use AI to move faster and go deeper than any traditional SEO agency at this price point.

Plain-English reporting

No vanity dashboards. You get a short Slack update every Friday telling you what moved and why.

How It Works

Results in 30 days.
Real pipeline in 90.

A clear sequence. No black box. You'll know exactly what's happening — and when.

01 Free Audit Week 1
We dig into where you sit today, who's winning your searches, and the ten keyword gaps hurting you most. You get the audit either way — client or not.
02 Strategy Build Week 2
A practical 12-month roadmap: keywords ranked by commercial value, a content plan, technical fixes, a LinkedIn calendar, and your Google Business Profile checklist.
03 Execute & Publish Months 1–3
Week to week we ship content, fix what's broken on site, keep LinkedIn moving, and tune your Google Business listing. Short Slack update every Friday.
04 Compound & Scale Month 3+
Candidates start registering from organic. Client enquiries show up. We find what's working fastest and lean in hard. Month three onward is where it gets fun.
Every engagement starts with a free audit. No commitment, no pitch deck. Just an honest look at what search could be doing for your agency.
WHAT WE DO

Everything you need to win at organic growth.

Six services that work together. Most clients start with strategy and content — everything else layers in as the engine warms up.

Recruitment SEO Strategy

We map the searches your candidates and clients actually use when they're ready to move — then narrow in on the keywords that shift the needle, not vanity traffic.

Candidate Acquisition Content

Specialty and location pages, plain-language guides, salary content and registration pages that turn organic visits into people on your database.

Client Acquisition Pages

Service pages, industry pages and comparison content for hiring managers shopping agencies. When they search, we want them to land on you.

Technical SEO

Architecture, speed, schema, crawlability and Core Web Vitals — tuned for how Google treats your market. Job posting schema where it makes sense.

LinkedIn Content & Authority

Three to four posts a week in your voice, aimed at the candidates and clients you actually want. Builds brand, pulls traffic, and backs up SEO while the engine warms up.

Google Business & Local SEO

We tighten your Google Business Profile so you show up when someone searches for a recruiter in your city. Most teams see early movement within two to four weeks.

Client Results

When recruitment agencies actually commit to SEO.

2.4x Typical lift in candidate registrations after six months
87 Average days to a first page-one ranking
42+ Recruitment agencies across AU and UK
100% Recruitment agencies. No generalist clients. Ever.
"

We'd been with a general SEO agency for 18 months and had very little to show for it. First Place had us on page one for our top three specialty terms inside eight weeks. Candidate registrations followed straight away.

J
James Director — Medical Recruitment Agency, Sydney
"

They actually get recruitment. They knew what a CRT was, what a hiring manager types in, what our competitors were up to — all before I'd walked them through any of it. That's incredible.

S
Sarah Founder — Education Recruitment Agency, Melbourne
"

LinkedIn alone shifted how we're seen in market. With the SEO layered in we've gone from invisible to the name people find when they search our niche. Pipeline's the strongest it's been.

M
Mark Managing Director — IT Recruitment Firm, Brisbane
Packages

Straightforward retainers.
No lock-in contracts.

Packages available starting from £999/month 🇬🇧 or $1,999 AUD/month 🇦🇺

Starter

Build your organic foundation. Start ranking for the searches that matter before your competitors do.

Recruitment SEO strategy
Content pieces monthly
Technical SEO audit + fixes
Google Business optimisation
Most Popular
Growth

For agencies ready to dominate their niche. One placement a month covers this retainer. Twice over.

Everything in Starter
Salary & rate guide pages
LinkedIn content monthly
Candidate ROI reporting
Maximum Impact
Scale

For established agencies that want to own their entire market.

Everything in Growth
Full specialty & location buildout
Backlink & authority building
Dedicated senior strategist

All packages are month-to-month. No lock-in contracts. Tailored to your agency's specific needs and market.

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Free Audit

See what your agency's actually missing in search.

A free 30-minute audit. We'll walk through the keywords your candidates and clients are already using, who's winning those clicks today, and exactly what it would take to get you in the mix.

Takes 30 minutes. Delivered within 48 hours.
Yours to keep regardless of whether you become a client.
No pitch. No commitment. Just straight answers.
Recruitment specialists only. We'll tell you if we're not the right fit.
Book your free audit

Pick a time that suits. 30 minutes. We come prepared.

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No commitment. No pitch deck. Cancel anytime.

No lock-in Australian-owned Recruitment-only